Complete Marketing Strategy
What’s included
Who is this for?
For salon owners who want a clear, structured marketing strategy for their business rather than continuing to plan campaigns and activity in isolation.
Package Details & Price
A bespoke marketing strategy developed specifically for your salon, including an initial discovery session and final strategy presentation.
£3,000*
*Expenses may be applicable by prior agreement
What will it cover?
Your business goals, ideal clients, client acquisition and retention, marketing activity and communication — bringing everything together into one clear, commercially focused plan.
YOUR COMPLETE MARKETING STRATEGY PACKAGE
YOUR STRATEGY WILL INCLUDE
Business & Marketing Analysis
A review of your current position, priorities, opportunities and marketing activity.
Ideal Client & Client Journey
Defining who you want to attract and how your marketing and client experience can move them from prospect to loyal client.
Client Acquisition & Retention Strategy
A clear approach to attracting the right new clients while improving return, frequency and long-term value.
12-Month Marketing Strategy & Calendar
A structured annual plan giving your marketing direction, consistency and purpose throughout the year.
Campaign Framework & Communication Plan
Guidance on how campaigns should be planned, communicated and activated across your key marketing touchpoints.
Strategy Presentation
A dedicated session where I’ll take you through the completed strategy, explain the thinking behind it and agree the priorities for implementation.
AND AFTERWARDS...
Your strategy shouldn’t simply become a document that sits in a folder.
The package therefore includes quarterly 30-minute progress check-ins, giving us the opportunity to review progress, discuss what is working and help keep implementation moving forward.
The result: a practical, ready-to-implement marketing blueprint built specifically around your salon, your clients and your growth ambitions.