I’ve spent more than 30 years working in the professional hair industry, with much of my latter career at Headmasters, where I ultimately became a Company Director and Chief Marketing Officer.

During that time, I was responsible for marketing across a large salon group, working on everything from brand strategy and client acquisition to retention, campaigns, salon launches and the everyday challenge of turning marketing ideas into commercial results.

I’ve also worked as a L’Oréal educator, and today I combine that industry experience with practical marketing support for salon owners and managers.

What I’ve learned over the years is that most salons aren’t short of marketing ideas. The challenge is knowing what to focus on, how it all fits together and whether it’s actually working.

That’s where I can help.

My approach is practical, straightforward and always grounded in the realities of running a salon. Whether you need help reviewing what you're already doing, developing a clearer marketing plan or ongoing support to keep things moving, the aim is the same: to give you greater clarity, structure and confidence in your marketing.